Experiential Website

Vegas For People That Have Never Been To Vegas

GeoVegas is an immersive journey through curated destinations in Las Vegas. Through the use of large photography, video, Google Interiors-like walk-throughs, and 360 video, we allow users to virtually experience the best shows, restaurants, clubs and attractions. Serving the needs of the upper-funnel traveller, this experience exists in complement and contrast to the main site which serves the mid-lower funnel.

The largest challenge for the site is defining the different journeys or collections of locations.With only 60 locations over 5 collections, choosing and arranging from the thousands of possibilities requires card sorting exercises each time locations are added/removed.

Return visits are high for GeoVegas, and the time-on-site is higher than Feedback has been great for the site and has led our optimization for over a year, improving KPIs at every turn.

GeoVegas Gallery

Created at R&R Partners for LVCVA

Incredible Results

  • Average time on site was over 5 minutes per user, with the average user completing more than one “journey.”
  • In preliminary testing, using the site resulted in a ~35% rise in considering a trip to Las Vegas.

My role on this project

Lead UxD

Information Architecture (IA)


User Testing

Usage/Analytics Review

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