Vegas For People That Have Never Been To Vegas
GeoVegas is an immersive journey through curated destinations in Las Vegas. Through the use of large photography, video, Google Interiors-like walk-throughs, and 360 video, we allow users to virtually experience the best shows, restaurants, clubs and attractions. Serving the needs of the upper-funnel traveller, this experience exists in complement and contrast to the main LasVegas.com site which serves the mid-lower funnel.
The largest challenge for the site is defining the different journeys or collections of locations.With only 60 locations over 5 collections, choosing and arranging from the thousands of possibilities requires card sorting exercises each time locations are added/removed.
Return visits are high for GeoVegas, and the time-on-site is higher than LasVegas.com. Feedback has been great for the site and has led our optimization for over a year, improving KPIs at every turn.
- Average time on site was over 5 minutes per user, with the average user completing more than one “journey.”
- In preliminary testing, using the site resulted in a ~35% rise in considering a trip to Las Vegas.
My role on this project