Vegas isn’t the only destination in southern nevada
The LVCVA represents, not only Las Vegas, but also the other southern Nevada destinations, including Laughlin. The website, which represents the Destination Marketing Orgainization (DMO) and serves as an Online Travel Agency (OTA) referring bookings, was in need of a visual and functional update. The site’s information architecture (IA) was updated and the page designed to be responsive and mobile friendly. The new site has increased engagement and conversion for the destination.
My role on this project