An industry-insider site with consumer education
The WEA website architecture was as wide and deep as they come with multiple areas gated behind logins serving multiple audiences. The original design was best suited for energy industry insiders. My focus on this project was simplifying this architecture and providing a streamlined page layout that would communicate to all audiences, most especially the general consumer.
WEA Gallery
Created at R&R Partners for WEA
My role on this project
Sole UxD
Information Architecture (IA)
Interaction Design (IxD)
User Interface (UI)
