by Shawn Lein | Mar 10, 2016 | Advertising, User Experience (UX)
What’s the biggest shift in advertising in the last 10 years? Would you say “digital”? Maybe “social”? One word that probably didn’t pop into your head was “interactive.” For a User Experience Designer like myself, the...
by Shawn Lein | Jul 16, 2015 | Marketing
Content is King. But it hasn’t seemed that way. As we crossed into “Web 2.0,” every user with an opinion was King. Not long after, we entered into the “Age of Apps,” which created a true give-and-take between brands and consumers. Simultaneously, consumers started...
