I really need to write more.
The Case For UX In Advertising
What's the biggest shift in advertising in the last 10 years? Would you say "digital"? Maybe "social"? One word that probably didn't pop into your head was "interactive." For a User Experience Designer like myself, the absence of that phrase in the agency space is a...
The Return of the King – Content Marketing
Content is King. But it hasn’t seemed that way. As we crossed into “Web 2.0,” every user with an opinion was King. Not long after, we entered into the “Age of Apps,” which created a true give-and-take between brands and consumers. Simultaneously, consumers started...