Shawn M Lein – Resume

Professional Experience

Dell Technologies

Product Designer Team Lead – Apr 2017 – Current

Leading a team of product designers to continue consolidating the product support websites of Dell and Dell EMC for consumers, small business, and enterprise customers. Efforts include improvements for hardware and software product support including drivers, Support Assist integration, advisories and alerts, and documentation and content; order status and tracking; and enhanced support site search. All efforts include coordinating and maintaining consistent branding and design elements throughout multiple teams including other design work streams, research and content strategy.

Notable Project:
Lead UX Architect on the first initiative to integrate the support websites of Dell and Dell EMC serving both consumer and commercial customers. Initial launch metrics showed improvements:
Time to load: -.11 seconds
Customer Satisfaction: +28%
“Service Tag Not Recognized” error: -84%

Inyo Fine Cannabis Dispensary

Digital Marketing Director – Mar 2016 – Jan 2017

Increased sales and brand loyalty through traditional, digital, content marketing and social media including community management. Improved website engagement through UX, e-commerce design and WP development.

R&R Partners

Director of Engagement – Nov 2014 – Feb 2016
Director of User Experience – Nov 2012 – Nov 2014
Digital Studio Manager Mar 2011 – Nov 2012

Lead and grew the first digital studio for the agency as a working manager into an ongoing production team. Provided and directed design, production, and development of ad banners, eblasts, landing pages, microsites, marquees and social media components for many successful ad campaigns.

Created the first User Experience team for the agency while educating and guiding strategists and designers to expand their UX skills and expertise. Collaborated directly with clients, project managers and creatives to deliver award-winning websites and apps delivering brand messages and engaging users. Won multiple awards for my work on the Boeing.com redesign.

As Director of Engagement, I lead, inspired and increased an inter-office team of digital/interactive wizards including social media specialists, developers, digital strategists, content creators and SEO specialists to conceptualize, design, and build engaging interactive advertising. Enhanced creative solutions to client and technical challenges and ideated new digital content.

Awards:
Best in Class: Airline website, Boeing.com – Interactive Media Awards 2015
Gold: Website – User Experience – Boeing.com – W3 Awards 2016
Gold: Website – Visual Appeal – Boeing.com – W3 Awards 2016

Notable Projects: Boeing.com, WhereToVegas, GeoVegas.com, LasVegas.com, VisitLaughlin.com, WesternDigital.com, VegasID, AMR.net

Notable Campaigns: #WHHSH, Vegas Season, Vegas Enablers, LasVegasdotcom The Man

Categories include: Travel & Tourism, Transportation & Aerospace, Technology, Healthcare, Retail & Package Goods, Food & Beverage, Utilities, Government & Public Affairs

Recognition:

• Awarded Employee of the Month, October 2012.
• Elected by Executive Team to The Council, an in-house employee representative and cultural group.
• Onboarding Department Trainer for User Experience, Strategy and Development groups.

The Art Institute of Las Vegas

Instructor – July 2010 – Mar 2013

Taught upper-level web design classes covering all aspects of Web and User Experience Design. Established the “dress rehearsal” portfolio review to better prepare students for job searches. Classes taught:

Recognition: Faculty of the Month, February 2013

WorldDoc, Inc. (now Social Wealth)

Senior User Experience Designer – May 2005 – Sept 2010

Primary Designer responsible for the User Experience Design of web-based programs and software created to engage users in managing their health and their medical expenses. Managed and Directed both internal and external UxD resources as needed. Involved in every step of the Agile product design process from gathering and contributing to Business Requirements through Interactive Design and User Testing and Feedback Analysis.

Accomplishments:

• “Engagement Index” (measure of both user adoption and ongoing engagement) Increase year over year: 2007: 89.6%; 2008: 137%; 2009: 112.4%
• Site certified by the National Council for Quality Assurance (NCQA). Noted in NCQA’s final summation as being “User friendly and intuitive”, “Well organized”, with “Helpful navigation.”

Artful Intelligence, LLC

Owner, User Experience Director – July 2001 – Mar 2017
Responsible for all aspects of this home-based, e-commerce and promotional design business including advertising, sales, research, project management, web and graphic design, production and billing.

Notable Projects: The Official Jon Bon Jovi fan club, NJ Coors Light distributors, PokerStars.com DVD

Accomplishments:

• GetonMLS.com achieved $225,000 in monthly sales within 9 months of operation; noted in Money Magazine.
• Steppin’ Birkenstock Shoes online sales enabled two new brick-and-mortar store openings within three years.
• Designs for Whak Sak Industries increased sales by 21% (e-commerce improvements, Flash, print ads)

NextGen Internet

Senior Designer – July 1998 – June 2001
Designed the web sites of local, national and international e-commerce clients

Notable Client: Salton, Inc., makers of the Foreman Grill, Breadman, Juiceman, and Toastmaster. *Salton, Inc. year-over-year increase in net sales: 1999: 78%; 2000: 65.4%

MarketSource Interactive

Producer: bURNT.com – Jan 1997 – July 1998
Produced popular, college-centric video game site, awarded 4/5 rating by The Web Magazine, February 1998