Case study · Enterprise · Dell Technologies

Dell MyService360

Enterprise portal integration and redesign: two platforms with 10% functional overlap, unified into one product that had to feel native to both user bases.

Dell Technologies. Fortune 50 technology company with roughly $96B in annual revenue. MyService360 is Dell’s enterprise monitoring and support portal, giving IT organizations real-time visibility into the health and service history of global data center infrastructure down to individual systems. Inherited through the EMC acquisition, the largest technology merger at the time.

Dell MS360 mockups

My role

Original sole UX Architect: audit, IA, user flows, content and permission modeling, interaction design, UI, user testing.

Context

Post-acquisition integration of EMC’s MyService360 with Dell’s enterprise intelligence and support portal.

Scope

Asset management, user permissions, service history, diagnostics, environmental monitoring, and more, across multiple permission levels.

Longevity

The integration foundation continued to serve as the platform through subsequent iterations driven by customer feedback and testing.

2020 · Shipped · Enterprise · B2B · At scale · SaaS · Dashboards & data viz · Internal platforms · Design lead

97%

of customers gained easy visibility into the health of their global environment

43%

time savings through aggregated views and actionable services data

73%

faster issue avoidance and resolution via Secure Remote Services integration

Overview

When Dell acquired EMC, it inherited an enterprise-leading monitoring platform in MyService360. The platform gave large organizations real-time visibility into the health and service history of their entire technology environment, from global data center infrastructure down to individual systems. The challenge was integrating it with Dell’s own enterprise intelligence and support portal into a single, unified experience that worked for users from both legacy platforms.

Dell MyService360 promo video.

The integration problem

The project started with a widely held assumption: the two portals were similar enough that combining them would be a relatively straightforward exercise. My initial audit revealed just how wrong that assumption was.

One portal had an information architecture roughly a quarter the size of the other. Functionality overlap between the two platforms was approximately 10%. These weren’t cosmetic differences. They reflected two fundamentally different product philosophies, user bases, and mental models for how enterprise IT professionals think about monitoring and support.

That finding reframed the entire project. This wasn’t a merger of two similar things. It was the design of a new unified product that had to serve both audiences without feeling like a compromise to either.

Information architecture

Building an IA that worked for both user groups required more than intuition. I ran card sorting and tree testing with users from both legacy platforms to understand how each group organized and prioritized the same information differently. The goal was to find a structure that felt native to both, not one that asked either group to relearn a mental model they’d built over years.

The resulting architecture consolidated two significantly different site structures into a single coherent system. The sitemaps shown here illustrate both the scale of the original gap and the degree of simplification the final structure achieved.

Original MS360 Sitemap

Original MS360 Sitemap

MS360 simplified sitemap

MS360 simplified sitemap

Original MyService360 sitemap, and the simplified unified structure.

User flows

MyService360 supports a large and complex set of functions: asset management, user permissions, service history, diagnostics, environmental monitoring, and more. Each of those functions had existing flows in one or both legacy platforms that had to be mapped, reconciled, and redesigned into new unified flows.

I documented the current-state flows for each function across both systems, identified where they conflicted or diverged, and designed integrated flows that preserved the logic users depended on while eliminating the redundancy and inconsistency that came from two separate product histories. User validation was used throughout to confirm that the new flows held up under real-world usage patterns.

Add Assets (Proposed)

Add Assets (Proposed)

Add Users (Proposed)

Add Users (Proposed)

Proposed flows: adding assets and adding users to an account.

Content strategy and permission modeling

One of the most consequential pieces of work on this project was the content and functionality matrix. MyService360 serves users across multiple permission levels, and what any given user can see or do varies significantly depending on their role. Without a clear model for mapping content and functionality to user type, the design would have been ungovernable for both the team and the engineers building it.

I led the business owners of both legacy products and the new combined platform through a structured set of exercises to define and document those requirements. The resulting matrices became a foundational reference artifact that the team continued to use for years after the initial launch. A former colleague told me earlier this year that they are still being referenced to drive the platform.

Functionality Matrix

Functionality Matrix

Table Content Matrix

Table Content Matrix

Functionality matrix and table content matrix.

Impact

 

97% of customers reported easy visibility into the health of their global environment, aggregated views and actionable services data saved 43% of their time, and the Secure Remote Services integration made issue avoidance and resolution 73% faster. That is the platform doing what it was designed to do: giving enterprise IT teams the signal they need to act, without working across disconnected systems to find it.

My role on this project

I was the original sole UX Architect on the project, responsible for every layer of the experience from initial audit and IA through user flows, interaction design, and UI. The most significant work happened before any screens were designed: the audit that surfaced the real scope of the problem, the content and permission modeling that made the design scalable, and the user research that kept the architecture grounded in how people actually worked.

The platform continued to evolve after my engagement, on the foundation I designed. Good foundational work should hold up long enough to be built on.

That problem, one product serving several kinds of user who each need a different slice of the same data, is the one I keep getting hired to solve. The advisor platform at Schwab and multi-location account management at Clover were both versions of it.

Lead UX architectFunctional & content reqsInformation architectureUser flowsInteraction & UI designUser testing